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New Books Drive 5% Gain in Sales in Early October

New books from Dan Brown and Rupi Kaur and a new edition of a Harry Potter title all contributed to print-unit sales that were 5% higher in the week ended Oct. 8, 2017, than in the comparable week in 2016, at outlets that report to NPD BookScan. The top-selling title in the week was Brown¡¯s Origin, which sold almost 145,000 copies in its first week on sale, helping to bring sales in the adult fiction segment up 1% from the week ended Oct. 9, 2016. A new Debbie Macomber book, Merry and Bright, sold almost 15,000 copies in its first week, landing it in the seventh spot on the category bestseller list. Kaur¡¯s The Sun and Her Flowers, the follow-up to her bestselling Milk and Honey, sold more than 78,000 copies in its first week out, making it the #1 seller on the adult nonfiction bestseller list. We Were Eight Years in Power by Ta-Nehisi Coates debuted at the fourth spot on the category bestseller list, selling nearly 29,000 copies. Topping the juvenile fiction bestseller list was Harry Potter and the Prisoner of Azkaban: The Illustrated Edition by J.K. Rowling and Jim Kay, which sold more than 89,000 copies in its first week on sale. Rick Riordan¡¯s The Ship of the Dead was #2 on the juvenile fiction list, selling more than 57,000 copies in its first week out. Unit sales in the juvenile nonfiction category were 9% higher than in the similar week in 2016. Three of the top 10 bestselling books in the week were new. Jojo Siwa¡¯s Jojo¡¯s Guide to the Sweet Life was #1 on the category list, selling more than 7,000 copies. The team of Brad Meltzer and Christopher Eliopoulos had two books on the list: I Am Ghandi was #7 on the category list, with 3,778 copies, and I Am Sacagawea was #8, with 3,726 copies.


Unit Sales of Print Books by Channel (in thousands)


Oct. 9, 2016Oct. 8, 2017Chge WeekChge YTD
Total11,41211,9715%2%
Retail & Club9,67210,2676%3%
Mass Merch./Others1,7401,704-2%-9%


Unit Sales of Print Books by Category (in thousands)


Oct. 9, 2016Oct. 8, 2017Chge WeekChge YTD
Adult Nonfiction4,4624,8168%3%
Adult Fiction2,5512,5771%-0.4%
Juvenile Nonfiction8519329%6%
Juvenile Fiction3,1213,2554%2%


Unit Sales of Print Books by Format (in thousands)


Oct. 9, 2016Oct. 8, 2017Chge WeekChge YTD
Hardcover3,2883,5317%3%
Trade Paperback6,0496,3254%1%
Mass Market Paperback1,0681,038-3%-8%
Board Books62468810%11%
Audio7158-18%-11%
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